Ward & Dickinson Matchbooks
matchbooks are great way to find where Ward & Dickinson
diners were located. When I first started spotting drawings of
Ward & Dickinson diners on matchbooks on EBAY, I thought I hit gold.
are four examples of the basic Ward & Dickinson diner design.
The first diner I went in search of was Nick's Best Diner in
Greenville, South Carolina. The historical society had a photo of
the diner, but unfortunately, it was a barrel roof, home made diner.
It seems that this design was generic stock for the matchbook
makers. There are some slight variations, especially the Alabama
matchbook, but I am rather doubtful.
There was something
that did help, and did assure that the diner was a Ward &
Dickinson. That was when Ward & Dickinson issued the
matchooks. These mathcbooks would do double duty. They
advertised the local concern and were also nicely equipped for the
advertising of their own manufacturing of diners at
the same time.
Also notice that these diners show a Ward & Dickinson DeLuxe model.
That would prove to be the next big break. I would find a
bunch of other matchbooks that showed a DeLuxe model, and these would,
so far, turn out good. I believe we have only found three diners
that used this matchbook. Hopefully there are more out there, and
it is just a case of attempting to find them.
There are two slight variations of the DeLuxe model. Actually
more to do with the foreground. Some matchbooks used the triangle
little piece of land in front of the diner, similar to the Ward &
Dickinson funded matchbooks and the others were just a straight out
The Irving Diner is just outside of Silver
Creek. The Mereden, Connecticut and Middlebury, Vermont diners
proved to be Ward & Dickinson diners through some research, so I
would hope that the West Market diner in New York City was indeed a
Ward & Dickinson diner. Other DeLuxe matchbooks show Ward
& Dickinsons that have been verified. This was be a nice find
as I have just found a matchbook for a DeLuxe model in Janesville,
to be tougher to find, but we have found three diners with Ward &
Dickinson drawings on their business cards. The Carlisle Diner in
Pennsylvania and Bradley's DeLuxe in Syracuse, New York are Ward &
Dickinson diners, so I can only hopefor the same for The Diner in
Richmond, Virginia, although the drawing does look a little bland, like
the stock art Ward & Dickinson. Another stock W&D image
was found for a diner in Bryn Mawr, Pennsylvania which turned out ot be
a 1939 O'Mahony.
Menus seems a little more
assuring. Why would you bother with a Ward & Dickinson on
your menu unless you have a Ward & Dickinson diner, and you are
relatively proud of it! We have found three menus and all are
confirmed to be Ward & Dickinson diners.
List of Ward & Dickinson DeLuxe Diner matchbooks that have not been confirmed.
- Amsterdam, NY - Carpet City Diner
- Janesville, Wisconsin - Terrace Diner, 222 East Milwaukee
- Irving, NY - Irving Diner [almost 100% sure]
- New York City - Manhattan - West Market Diner, 659 W 131st St. Corner of 12th Ave
- Pittsburg, PA - Fred's North End Diner at Manchester Bridge
- Pittsburg, PA - 2233 Saw Mill Run Blvd
- Waynesboro, Virginia - Steve's Diner [possibly also at Lexington, Virginia]
- Scranton, PA - Chick's Diner, 1032 Moosic St.